Privacy Policy

Last updated: March 18, 2026

1. Introduction

Mark Barrera Consulting (“we,” “us,” or “our”) operates the MBC Neural Network application at app.markbarrera.com (the “Service”). This Privacy Policy explains how we collect, use, and protect information when you use our Service or connect your Google account.

2. Information We Collect

When you connect a Google account to our Service, we request access to the following data via Google APIs:

  • Google Search Console (webmasters.readonly) — Search performance data including queries, impressions, clicks, and average position for your verified properties.
  • Google Analytics (analytics.readonly) — Website traffic and engagement metrics for your connected properties.
  • Google Ads (adwords) — Campaign performance data including spend, impressions, and conversions for reporting purposes.
  • Google Calendar (calendar.readonly) — Calendar event data for scheduling coordination.
  • Google Business Profile (business.manage) — Business listing information and review data for reputation management.

We also collect basic account information (name and email address) provided by Google during the OAuth authentication process.

3. How We Use Your Information

We use the data collected through Google APIs exclusively to:

  • Generate SEO performance reports and analytics dashboards for your properties.
  • Track keyword rankings and search visibility over time.
  • Monitor and manage online reviews and business listings.
  • Provide marketing performance insights and recommendations.
  • Coordinate scheduling for consulting engagements.

4. Data Storage and Security

  • OAuth refresh tokens are encrypted using AES-256-GCM before storage and are never stored in plaintext.
  • All data is stored in a secured PostgreSQL database with encrypted connections.
  • The Service is hosted on Vercel with HTTPS enforced for all connections.
  • Access to the Service is restricted to authorized users via Google OAuth authentication.

5. Data Sharing

We do not sell, trade, or otherwise transfer your information to third parties. Data accessed through Google APIs is used solely within our Service to provide marketing analytics and reporting to you. We do not share Google user data with any third-party applications or services.

6. Data Retention and Deletion

We retain Google API data for as long as your account is connected to the Service. You may disconnect your Google account at any time through the Service dashboard, which will revoke our access and delete stored credentials. To request complete deletion of all your data, contact us at the email address below.

7. Google API Services User Data Policy

Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We only use Google user data for the purposes described in this policy and do not use it for serving advertisements.

8. Your Rights

You have the right to:

  • Disconnect your Google account and revoke our access at any time.
  • Request a copy of the data we hold about you.
  • Request deletion of your data.
  • Revoke access directly through your Google Account permissions at myaccount.google.com/permissions.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at: mark@markbarrera.com